Article by hi joiney
According to foreign media reports, Samsung Company because of its new LCD TV named “LED TV”, so the British AdvertisingStandards Authority (ASA) ruled in violation of organizations in the country
Advertisement Method. British Advertising Standard-sAuthority, referred to as ASA. The organization is responsible for the advertising industry standard identification and monitoring, roughly similar to the Chinese State Administration of Industry and Commerce Administration related functions.
Samsung launched worldwide this year, a variety of LCD TV with LED backlight, which the strict sense, television is the traditional LCD TV backlight to LED light sources. Rather than directly into imaging device LED. ASA introduced the UK, Samsung’s “
LED TV “Do not all use LED components, which may lead consumers to understand the error, this name is also a violation of ASA on the ad is true, clear and not misleading principle.
It is reported that Samsung will soon all the ads in the UK to amend the relevant terminology. Samsung LEDTV in the UK for “grounded”, the domestic Chinese media interview
Electronic Video Industry Association Deputy Secretary-General Haoya Bin. Hao Yabin view is: “First of all, strictly speaking, it is called LEDTV not very accurate, it still belongs to
LCD TV, only light source has changed and LCD TV or LCD areas. “LED TV and LCD TV What is the difference between what? According to experts, LED (Light EmittingDiode) translated as light-emitting diodes, generally referred to as LED, it is the use of epitaxial growth of semiconductor materials technology and the lighting device. Relative to the light mode using CCFL (cold polar tube) TV, LED using a self-luminous diodes, transistors. The advantage is small size (it can reach assembly, the thickness of the thin features), long life, solid
Environmental protection And, indeed, power, known as provincial than the CCFL at least 50%. But there are also users evaluate the so-called “LEDTV” held that “the real show or?? LCD, the back of the CCFL, LED, HCFL module, just make it light it, put in front of
LCD panel Removed, you see only a bunch of tubes, LED bulbs only. “Industry said, compared with Samsung LEDTV, ChinaTV Science seems prudent business practice. For example, Hisense product called “Blue LED LCD TV media,” Skyworth “the cool open LED LCD TV”, TCL, said, “Slim LED LCD TV.” The most rare is, compared to the high price of Samsung and other foreign release of “LEDTV”, Hisense, Skyworth, Konka, TCL, represented almost all the domestic color TV manufacturers have long been the 42-inch LED LCD TV prices from the previous 2 million down to 1 million. Price has been able to come down because the contrast LCD era of domestic brands, “lack of core small screen” of distress, Skyworth, Hisense, TCL, Konka and other business enterprises are preparing for an early LED TV. This reporter has learned, Skyworth, Konka, respectively in Shenzhen and Kunshan in Jiangsu Province, Shiyan LED backlight module to build their own base. Hisense Electric (600060.SH) new General Manager Liu Hong told reporters, “At present, Hisense R & D focus areas has been fully transferred to the LED is expected within two years, Hisense in the main city market, selling products will be fully upgraded to LED LCD TV.” Clearly the Chinese color TV enterprises In order to avoid repeating the initial flat-panel TV, “lack of core small screen” of the embarrassing situation, LED LCD era has begun in the early start in the upper reaches of the layout.
According to the PRC, Beijing market research firm released a report to the next LED TV retail sales will reach 2.98 million units, LED TV volume will reach 10.8 million units, obviously the Chinese market is expected to advance into the LED LCD TV era Prior to the Chinese color TV giants will continue to lay the foundation for the upstream industry chain. Therefore, Chinese consumers need not be so large from time to begin pre-LCD market as kind of xenophilia.
It is understood that the intervention of ASA in the United Kingdom, the United Kingdom has been inactive Samsung LEDTV television advertising, Samsung has also revised its broadcast advertising in the UK terminology.